If you own a small business like me, then you probably would like to start sending out a monthly newsletter as a way of staying in touch with your customers and interested prospects. Constant Contact is a great way to simplify this process. For my last business I used Microsoft Publisher to create a template, then 1ShoppingCart to send out the newsletter.

Constant Contact is easier and cheaper to do the same thing. They have 300 templates you can choose from and each one is customizable to a great extent. They also help you to make a coupon for your newsletter, create sign up boxes for your website and even have an auto-responder. These features along with detailed analytics are yours for just $15 a month. It’s a very good deal considering the impact it could have on your business.

To start they’ll let you try it for free for 60 days. If you’re even thinking about it, go for it. If you decide to sign up, then come back to me for a referral. Why? If I refer you and you pay for an account, we both get a $30 credit. That’s good for two more free months for you. That means you get your first four months of service for zilch. I think this qualifies as a no-brainer if it’s right for your business.

What if you don’t have a business? Then you could use their templates to create family newsletters with pics of the kids and news about what’s happening with everybody that you send to friends and family once a month. Sounds like fun, doesn’t it? You could even do this around a big party or vacation, then quit the trial. Or, sign up with me as your referral partner and use the tool for free for four months before every paying a dime. Keep this idea in mind around Christmas time for all of you that like to send out the Christmas letter as opposed to the generic photo card.

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