If you're a solopreneur like me, then you're also Chief Sales Officer. But what if you're a technical type, or a passive introvert who doesn't like selling? Hmm, unless you're willing to outsource the function or hire a salesperson you're going to need to get good at it.
How bad can it be for your business if you're not good at selling? One word: Disastrous.
How good can it be for your business if you are good at selling? One word: Super
Let's face reality here, you could have the best product or service in the world and have a well oiled marketing machine that feeds you steady leads only to come to the end of the cycle where you actually need to convince a customer to buy it and the whole process breaks down.
I recall one client who had a closing ratio (amount of sales calls divided by sales made) of around 20%. That means they were losing 8 out of 10 opportunities to sell their product. You really need to produce a LOT of leads if you're going to close that few sales and still make enough money to eat regularly.
So, what should an owner do who doesn't want to outsource or hire someone else to take care of sales? Get trained. It's that simple. Don't learn over time by failing over and over and making small adjustments. Go and get trained and develop some proficiency. At least learn a system.
In less than a month, on November 12th I'll be presenting The Growth Coach's sales system in brief in Foster City for free. If you are challenged in this area, then I highly recommend you RSVP for a seat at this seminar. You can call the Foster City Chamber of Commerce to reserve a seat at 650.573.7600 or click here for more information.
If you would like private sales coaching or a custom sales training for your sales team, contact me at 650.373.2022 and we'll talk about it.