A recent email from the smarties at MarketingProfs informed me that:
the average user of online video watches more than 16 hours of video a month and YouTube videos are watched over 3 Billion times a day! This is astounding.
Video is rapidly becoming essential to modern marketing and you seriously need to think about how to get on board before the train is so far from the station that you’re feeling impossibly behind the curve.
Before we talk about how, let’s talk about what.
Here are some potential ways to use video for your business:
- Instead of blogging, vlog. This is running a regular video blog. Perhaps the most famous one is Wine Library TV from Gary Vaynerchuk, author of Crush It. Gary did 1,000 episodes of this show and became very famous along the way in the internet economy and marketing world.
- Run a retail store? Create a commercial every week that would be like a one-minute spot on TV. Feature specials, new arrivals, and an employee spotlight. Keep it light and lively so it’s fun to watch.
- Are you a coach or consultant? Create regular videos that teach your audience.
- Are you an artist? Shoot videos that show people how you create your art.
- Are you a caterer? Show videos of certain signature dishes being made with your unique personality thrown in.
- Are you a speaker? Record your presentations and edit snippets of them for posting on YouTube so you can get hired as a speaker more easily.
- Add a video to every email newsletter you send out.
And the list goes on. There are many ways to use video to present yourself and your business in a positive way. I’ve been using ideas three, six and seven lately. Here’s an example:
If you’re wondering if I’ve gotten business by using video, I absolutely have. I’ve heard a few times people say that they wanted to work with me after watching my videos.
The clients that are using video best to market their businesses are Aaron Parnell and Dave Crimmen, who both got the power of video a long time ago. Robert Brilliant, who shot the video shown above certainly uses video to market his business since he is in the business. David Neuendorff of 1MinuteReel edited the video above and also uses sample videos on his site.
In a future post we’ll talk about how you can create video on your own or with the help of a pro like Robert or David.
If you have questions right now, send me an email or leave a Comment.