Book Recommendation: Nudge

Book Recommendation: Nudge

The most recent book I’ve read is Nudge by Richard Thaler and Cass Sunstein.  It’s a book primarily about choice architecture. What’s that? Let me give you an example from the supermarket. The people who design what goes where in the supermarket are architecting...
SALES TRAINING: Back To Basics Part 2A

SALES TRAINING: Back To Basics Part 2A

Well, after racking up 11,000 views and 140 thumbs up votes for my first sales class on YouTube, I figured it was time to create another installment in my Back to Basics Sales Training program. So I did!   I’m happy to announce the release of Back to Basics part...
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