Why Your Story Matters

In a recent post by fellow BBH Expert Scott Aughtmon, entitled Lessons From “The Voice”: Does Your Business Have Personality we learned the story of Judith Hill, a contestant on the show. What Scott pointed out in his post was so meaningful to me that I felt it...

5 Ways To Be More Productive In 2013

Amidst the hustle and bustle of the holiday season we contemplate the year ahead and optimistically imagine ourselves as the best we can be. Why not give yourself a real shot at greatness by being your most productive? Here are 5 proven ways to do just that.   1....

Where Most Sales Are Lost

Business owners, attorneys, CPAs, even plumbers often have to sell in order to do their work. However, many people who do sell as part of their job role haven’t had any formal sales training. Thus, they have lower closing ratios than trained salespeople. Now’s the...

Be Consistent and Persistent to Succeed

I once received a follow-up email from a salesperson who sent me an unsolicited email a week before promoting mailing list services. Since I didn’t respond she thought I deserved a second try. I respect that and I just might respond this time. Honestly, I can’t tell...
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