Always Follow Up Your Direct Mail

In my last post I talked about sending out a batch of sales letters. This is something new for me. I've received about a 5% response on them without any follow up. I plan to follow up with phone calls next to increase that response. Most people that receive direct...

The Green Eggs and Ham Strategy

I was talking to a sales trainer today, Tom Redmond, of the Redmond Group, Inc., and I was asking him what do you do with a prospect who won't reply to an initial email you've sent inquiring about working together. Tom said, Green Eggs and Ham. What does that...
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