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Unique and Superior Bay Area Sales Training

Are you in sales but you’re not a salesperson? Maybe you’re an attorney, medical professional, personal trainer, Realtor, electrician, landscaper, or interior decorator. It doesn’t matter. The point is that you need to sell to bring jobs in to your business and you would like to be better at that. If you’re not in a classic sales position, then you’ve probably never had real sales training or coaching yet you need it to improve. We help people just like you!

We work with individuals and companies in three ways:

  1. We provide in-house, customized sales training and coaching workshops
  2. We work with people 1on1
  3. We provide a unique, long-term sales training and coaching program called Sales Mastery

In-house Sales Training and Coaching Programs

You have a team of people who are responsible for making sales. Oftentimes they don’t have a job title that includes the word “salesperson”. That’s our niche. We specialize in training people on a simple sales process that anyone can learn and apply to make more sales and go beyond ‘personality selling’. This is what people who don’t have a sales process to. They sell with their personality.

Our sales training program has 3 main elements

1. A sales process called READ that gives a person a road map to connecting, getting clear on what the prospect needs, offering a solution, then making the sale. It’s a practical process that works in any situation except for the most complicated sales.

2. DiSC Sales Profile assessment and training. This is a proven workplace profile that helps people to see themselves as they are, understand others, then learn how to adapt their style to meet the need of their prospect. When you pair DiSC with READ (part 1), you have a great combination.

3. Understanding how to present the strengths and uniqueness of their company in a compelling way that makes the prospect feel confident and interested in doing business

Our in-house program can be done in 1 day, 2 half-days, or over 4 – 8 weeks 75 minutes at a time. We’re flexible! We’re also not a cookie cutter, one size fits all type of company. We tailor our material to incorporate your company and products and services.

If you want special services like working with one person, interviewing prospective salespeople, going out in the field with a new salesperson to evaluate and improve their ability, you got it! We do it all. Contact us at 650.373.2022 or via our Contact Form to learn more about what we can do to help you make more sales.


“I own a mid-sized asbestos abatement company with approximately eight sales related positions. When I first began researching training providers, I was discouraged because nothing seemed to fit my particular needs. After interviewing more than a handful of training providers, I finally met Michael and was pleasantly surprised. While most other companies took a cookie cutter approach to their offerings, Mike tailored his approach to my team and my industry, and remained flexible as our day to day responsibilities hampered our scheduling. I was very happy to see the material was relevant, valuable, and practical. My team began using the training they received immediately. I plan on using Michael again in the future. It was a great investment.”  

– Scott V. Tamayo, General Manager, Environmental Remedies, Inc.

1on1 Sales Coaching and Training

If you are in a sales role and need some coaching and guidance we are here for you. Just be clear that we don’t work with veteran salespeople or salespeople who sell complex, very expensive products or service contracts. We’re not big-company sales force trainers. We work with small businesses.

If that’s you and you want to figure out how you can do better with goal setting, refreshment and evaluation of your sales process, understanding how to use LinkedIn, a personality assessment and some objective accountability, that’s what you’ll get from us. It starts with a confidential meeting to see if we’re a good fit for you. Contact us at 650.373.2022 or via our Contact Form to learn more about what we can do to help you make more sales.

“Appreciate your time throughout the [coaching] process. Our sessions have yielded significant value to my growth as a young professional.”

– Tavis, High-Tech Inside Sales Professional

Sales Mastery

Sales Mastery is a sales improvement program unlike any other. It combines three essential components:

  1. Sales Training
  2. Sales Coaching
  3. Mastermind Sessions

1. Sales Training

Over the course of a year you will attend 12 sessions. The first meeting will be nearly a full day. Other sessions will range from 2.5 – 4 hours. You’ll learn The Growth Coach’s 4-step sales method – READ – that gets results. You’ll learn sales technique and how to apply this technique in a methodical way to move your prospect from interested to ready to buy.

You’ll follow The Growth Coach process to set goals, commit to personal and professional growth, clear up what ever clutter is holding your productivity back, and identify the most important prospects, customers, referral sources, and support team to help you make it happen month in and month out to hit your monthly, quarterly and annual sales goals.

You’ll be trained to be diligent, persistent, creative and accountable for results. Our proprietary quarterly focusing process has achieved results for thousands over the years as applied through other Growth Coach programs.

“Achieving success requires commitment towards that end.  Enrolling in Michael’s program is making that commitment –making that investment and sticking with it for a year. I believe that I wouldn’t have been able to achieve the success level that I am now enjoying without the support, education and focus that Michael’s Sales Mastery Program provided.”

-JoAnn Quilala, Genewize

2. Sales Coaching

Unlike most sales training in the Bay Area you’ll get in to the mental side of sales with Sales Mastery. This is where Sales Coaching comes in. You could have all the best techniques down cold, yet still fail to hit your goals. Why? Because you’re not mentally in it. Almost all people who sell have one hangup or another that holds them back from real success. In Sales Mastery you’ll spend time discovering what your mental issues are and how to deal with them one by one to make you unstoppable. For some this will be the most valuable part of the program.

You will also spend some 1on1 time with your sales trainer and coach to work on specific issues you might be having with call reluctance, sabotage, procrastination, negative attitude and more. This 1on1 sales coaching combined with what you learn in the workshop will really accelerate your rise to a new level of productivity. Your income and confidence will start to soar.

“Since beginning and completing the Sales Mastery program in 2016 with Michael, my annual commissions have grown over 25% year over year. Moreover, during the last six months of 2016 they are up over 34%. I have been in sales for more than 30 years and can say with the utmost confidence that if you follow Michael’s program your results and income will grow as well.”  

– Dan Miller, Independent Amsoil Direct Jobber

 “Michael is incredible! A few years ago, I made a career change from accounting to sales. I floundered around for a year or so. After some personal coaching and completing the Sales Mastery Course, I am truly a sales champion! He helps me come up with an organized sales process, setting business and marketing goals, works with me on my sales presentations, and gets me to ‘think bigger’ and expand my business. I have seen a huge increase in my sales since I started working with Michael. I recommend him to anyone who wants to get coached up!”

– Chris Palmer

3. Mastermind Sessions

Sales Mastery is a group program for two reasons: 1. Accountability to your peers, and 2. Group problem solving through mastermind sessions. In the months where you are not setting goals, you will have a 2.5 hour session where you’re held accountable to your quarterly goals. If you haven’t done what you need to do, this will be a bit painful. But you’ll work harder the next time to show everyone your commitment to apply what you’re learning and raise your results to meet your big goals.

Also in the session will be a period where the attendees focus all their attention on 2 or 3 in the group to solve challenges they’re facing. This is called a mastermind session and it is very powerful. You’ll have many minds all working together to come up with answers that never occurred to you. It’s brilliant and it will surely work for you if you fully engage in the process.

There is no other sales training program that combines all of these elements in to one. Sales Mastery will advance you step by step to a whole new level of success. Are you ready? The next year-long program is forming now and the group will be limited to no more than 8 participants to ensure the power of the Mastermind will serve each person regularly. Contact us today at 650.373.2022 to learn more about Sales Mastery and receive a brochure and program overview. If you’d like to schedule a 30-minute free consultation with the sales coach, contact us to request an appointment.

One last point about Sales Mastery. It’s not for everyone. If you’re a veteran salesperson who is a know it all, please don’t apply. Or, if you’re the type that signs up for intense programs and gives them 50% effort, this is also not for you. Sales Mastery is for someone who knows they can do a lot better in sales and even other aspects of their personal and professional life and is looking for a proven roadmap to make it happen.

“The most important thing that the Sales Mastery Class taught me was that making a sale is a process and not a one-time deal. What I had thought was rejection was actually an invitation for me to take the prospect through the next step in the process. The process takes time, patience and commitment. For the past six months, after working with you in the first quarter of the class in fine tuning my process and utilizing the tools you gave me, I have been committed and patient with my sales process. This quarter the patience and commitment to my sales process produced the results that I wanted!

The best part of the Sales Mastery Class is that it is forcing me to inject balance into my life. As a business owner, it is easy to let the business control our lives. But the Growth Coach insists on balancing home life and personal fun, which is key to not burning out.”
Lisa Tandoc, Tandoc Law

Don’t hesitate if you think this program is for you because there are just 8 spots in each group and there’s no risk. As with all Growth Coach programs, your satisfaction is guaranteed. If after your first workshop you feel that Sales Mastery is not for you, then let us know and you’ll receive a full refund of your fee. Are your sales skills ready for major improvement? Contact us today and let us help you get it done. Call Michael Neuendorff at 650.373.2022 for details. A new group is forming now. It’s time to take action and seriously raise your revenue.

By the way, if you’d like a custom in-house sales training program for your team, Sales Mastery is adaptable. Contact us to talk about how we can create a results-driven program tailored to your specific needs.

Want to start improving your sales skills now?

Begin by reading these posts:

3 Ways to Win at the Mental Game of Sales

Are You Missing This Crucial Element in Your Sales Process?

Are You Using Your Top Money Making Talents to Grow Your Business?

Improve Your Sales With a Multi- Step Process

Never Forget the Concept of Lifetime Value

Should You Return Calls or Emails From Salespeople?

We Must be Remarkable

We also have multiple sales videos on YouTube to help you as well:

The Incidental Close

Read, Read, Read

Get Savvy with LinkedIn

Follow Up

Sales Training: Back to Basics Part 1

My sales coaching and sales training practice is based in Burlingame, California and serves small business owners and independent professionals in these cities within San Francisco, San Mateo and Santa Clara counties: Atherton, Belmont, Brisbane, Burlingame, Colma, Cupertino, Daly City, East Palo Alto, Foster City, Hillsborough, Los Altos, Los Altos Hills, Menlo Park, Millbrae, Mountain View, Pacifica, Palo Alto, Redwood City, Redwood Shores, San Bruno, San Carlos, San Francisco, San Mateo, Santa Clara, South San Francisco, Sunnyvale, and Woodside.