I get a weekly email called Think with Google and it includes a detailed story about trends in marketing we should be aware of as business owners. In this week’s email, they highlight a very interesting trend about online viewing.
People are starting to watch online video on their TV sets with increasing frequency. People have doubled their viewing of YouTube videos on their TVs in the past year. And 2 out of 3 viewers say they watch YouTube videos on a TV. Lastly, they like to watch videos during prime time over the weekend. So, our TV viewing habits haven’t changed as much as the content we’re watching. You can see the story I pulled this data from here.
Maybe this is why ESPN is in such trouble. They’ve lost 12 million subscribers in the past 6 years, and are laying off as much as $100 million dollars of on air talent. Their model is dependent on people watching TV via a cable provider. The trend is clearly in the opposite direction. Read more about ESPN’s woes here and here.
So, what does this mean for you? Two things: 1. Make video. People want it and will get it from another provider in your category if not you. And 2. Release video on Thursday or Friday in time for weekend viewing. This is unless you’re in the fitness space. YouTube found that people like to watch fitness videos on Tuesdays. Go figure.
Latest posts by Michael Neuendorff (see all)
- Improve Your Facebook Marketing - January 1, 1970
- Be Very Careful About How You Incent Staff to Perform - January 1, 1970
- Uber (Finally) Shifts Gears - January 1, 1970