In John Jantsch’s new book, The Referral Engine: Teaching Your Business To Market Itself, he talks about a podcast interview he had with Seth Godin. In the chat, Seth says that if you’re not getting referrals, it’s probably because you, your business, or both, are boring. Yep, boring.
Hmm, am I boring? I don’t think so. Is my business boring? Is that the opposite of remarkable? In that case I guess it is a little boring since I’m not remarked about often enough to be getting more referrals than I can handle. Sure, sometimes I’m remarked about, but it seems to me it could be a lot more.
John goes on to talk about Scott Ginsberg who has been wearing a name tag that says Scott, every day for 9 years. Seriously. I’m surprised I never heard of Scott before since that’s pretty remarkable. Scott found that by wearing a name tag he’s much more approachable and that has led to speaking about being approachable, remarkable, useful and so on. Pretty interesting fellow to say the least. I enjoyed watching a few videos on his site. Here’s one that I liked about blogging. I’m a fan of blogging. Duh.
Interesting video, right? He’s a remarkable person all right. Funny, too. I’m newly inspired after hearing the beginning of John’s book and after watching a few of Scott’s videos to spend more time thinking about how I can be remarkable. How can you be more remarkable? In this age of information overload if we are not remarkable we are swimming upstream in a crowded river.
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