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How Crush It Changed My Approach To Small Business

Crush It is a very popular book written by Gary Vaynerchuk. It tells the story of how he took his dad's liquor store from 4 million to 50 million in annual sales through a big emphasis on social media and creating a brand around Gary and the store.

I strongly recommend it for all small business owners even if you're not thinking about social media as a means to promote your business. Although that part of the book was very interesting and informative to me, it's not the part that changed my approach to my business.

The Audible version of the book is how I experienced it. It's even better than the book since Gary reads it and adds lots of extra material to it since he's learned a few things since the book was written in final form.

The part of the book that impacted me the most was when Gary shared his 3 rules for success in business. The first one is to Love your family. The second is to Follow your passion. The third is to Work hard.

I am in alignment with the first two ideas and felt good that I was on top of two of Gary's rules. The third rule blindsided me. I know that most small business owners are overwhelmed and we're all looking for ways to work smarter, not harder. But this is attainable only to a point. I now understand this very clearly that hard work cannot be avoided.

Jeffrey Gitomer, author of the Sales Bible was interviewed by Success Magazine recently. He was asked about how salespeople can be successful. One of the key points he made is that you have to work harder than your competition. There's no shortcut. He said that people trying to work 4-hour workweeks are going broke trying. I don't think he's joking though it was said in a funny way.

Since listening to Crush It I've been working much harder than I did before and I wasn't slacking before. How has it changed things? Well, I'm more successful now. It may be too soon to tell that my rising revenue is due to working much harder, but I believe it will have a long-term effect that's undeniable and irreplaceable by any other business strategy.

Look at yourself in the mirror. Are you working hard enough to be the success you need to be as the owner of a small business? Listen to or read Crush It. It just may change your approach to your business. As a coach it's changed mine.

Let me know your thoughts by clicking on the Comments link below.

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Michael Neuendorff

Strategic Business Coach at The Growth Coach
Michael Neuendorff is a versatile business coach, trainer and speaker. He helps professionals and small business owners grow personally and professionally through a combination of new knowledge, more purposeful action, and a fresh mindset. Michael specializes in the areas of sales, online marketing, public speaking, and strategic planning. Michael holds an Advertising degree from Arizona State University.

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5 comments… add one
  • Good post. I just picked up the book today and I'm looking forward to reading it. I listened to the Jeffery Gitomer interview and completely agree with him about the 4 hour work week attitude. It sounds good and sells a lot of books because it provides what everyone is looking for – a shortcut. There are no shortcuts when it comes to having a successful business. Thanks for the post.

  • Eric, Thanks for your comments. I'm glad to hear that there are others that believe there are no shortcuts when it comes to building a successful business. Let me know what you think of Crush It.

  • Define “work.” I agree with the three principles, but I think they are inter-related — especially passion and hard work. I think of an Olympic athlete when I think of passion and hard work. As an entrepreneur, I do not watch the clock or even think about how long or how hard I am “working.” If you follow your passion, and do what you love, the work will come naturally. In the pursuit of your dream you may get in the “flow” and not realize how hard you are working.

  • Buddy,

    You make an excellent point and I wonder if there was a time when I liked what I was doing, but wasn't as passionate about it, which made it feel like work. Now, that I've been working my business for nearly two years I'm more enthusiastic about it than ever. The passion is growing and the hours fly by for sure. Thanks for your thoughts.

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