Business owners in their first year (and later) are very susceptible to the apparent need to work, work, work. Forget food. I can eat later. Rest? What's that? Gotta be productive always, right? Otherwise I'll fall behind and my business won't grow.
Only problem with this is that studies show that our immune systems don't work as well when we're overtired and underfed. We're also liable to have a shorter temper when we're tired and something stressful is magnified. Plus you don't look so good. Is this really a formula for consistent growth?
I find that I'm just not at my best when I don't get enough rest and eat poorly. Not being at my best is death for my profession: business coaching and marketing consulting. I must be at my best, which is my excuse for not pushing myself too hard. I know it's counter-productive to do so. Indeed, the harder I push the slower my business might grow.
Sure, I'll get a short-term boost from periods of intense activity, and that's good. But long-term my best ideas will never see the light of day if I'm still awake in the wee hours every night. And that's just not healthy.
Well, it's that time. Need to get my rest.
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